MadLab’s 2nd Law of Gymmin: Fundamentals

Last week, we released details about the 1st Law of Gymmin: Client’s First Day Experience

Today, it’s Law #2: Fundamentals!

 2nd law post

But first, a quick review of what it means to become a law:

Requirements of a law of Gymmin

For a concept to become a law, it needs to do three simple things:

• Help the client

• Help the coach

• Help the business

Simply put, if a concept or policy helps all three parties involved in the gym business, then it essentially becomes a best practice law that fits well into our overarching purpose.

Our overarching purpose is to:

1. Help our clients live better lives through greater health and fitness

2. Professionalize the fitness coach so coaches can earn a professional wage in the fitness industry as full-time, career coaches

3. Build profitable, sellable businesses to pass your legacy on to the next generation.

Law #2: Fundamentals

Law #2 says this:

1. The longer you keep a client in personal training/fundamentals phase, (up to a point where it is more beneficial for them to join a group class),

2. The better the coach-to-student ratio (one-on-one personal training is optimal),

3. And the more money you charge him/her:

The better the client does (measured by greater client commitment and retention, better understanding of the movements and overall performance/fitness (since the client gets the one-on-one technical attention required to diagnose and fix incorrect movements), fewer injuries)

The better the coach does (measured by dollars per coach hour, coach pay, client retention, and job satisfaction, because the coach is truly able to help each client by catering to individual needs)

The better the business does (measured by lower churn rate for clients and coaches, higher lifetime client value, higher revenue and profit, less burnout)

So your gym’s fundamentals program should be:

1. One-on-one personal training

2. 15-20 personal training sessions

3. Graduate clients to hybrid gym membership (more on this later) via physical benchmarks 

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